Grow Sales 20 to 30% * Atlanta Based * Custom OnSite Sales Training * Outside Sales & Inside Sales

The Right Way to Beat the Ever-Living Daylights out of Your Competitor and Have Fun Doing It

The Right Way to Beat the Ever-Living Daylights out of Your Competitor and Have Fun Doing It


The CLIENT Need category is all about the manner in which the customer will rationalize his decision. Salespeople need to bring objectivity and visibility to the WAY the prospect will make his decision. The prospect can have a problem and still not have a need for your solution.  Once you have done this successfully, you can engage in fabulously effective counter-messaging to outmaneuver and defeat your competitor.
In this course 
You will expose your solution as being the only one to fully satisfy the most important requirements within your customer's initiative. 

Reading: Prove It!
Chapter 2-6
Make It Yours! Exercises
Asset. Individual Solution Parts   
Asset. Metrics   
Asset. Need Profile   
Asset. Proof Statements   
Asset. Current Sales Scenarios   
Asset. Competitive Messaging   
Duration
2 hours