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How To Write Inspiring Introductory Letters And Get Them In Front Of Your Prospects

How To Write Inspiring Introductory Letters And Get Them In Front Of Your Prospects


One of the most overlooked areas of communications in the sales field today is the introductory letter.  The speed and efficiency of electronic forms of communication have tended to replace the more time consuming preparation, print and sending out of letters.  Yet it is for exactly this reason that the introductory letter has become so much of an asset to professional salespeople.  

The volume of email in the prospects inbox offers tremendous competition to any email message you send; but your introductory letter will stand out alone amongst the meager volume of postal mail the prospect receives.  With the added benefit of telling the prospect the care with which you conduct your business in that you would take the time to send an actual letter.

In this course
You will draw from your earlier exercises in messaging and in the research conducted on this prospect to craft a compelling introductory letter to the list of target prospects. 

Make It Yours! Exercises
Asset. The Introductory Letter

Duration
90 minutes