How to Super Charge Your Sales Effort Using LinkedIn's Social Media Platform
LinkedIn has over 500 million business users (that's a half BILLION) on their platform. Business Users and Decision Makers who personally take ownership of the information placed on their profiles. There has never been anything like it, yet most sales professionals and sales management make one or more of the following errors when considering Linkedin;
"I am not looking for a job, so I don't need it"
"My customers or prospects aren't using it so I don't need to"
"It's something I will learn more about -- when I have the time"
LinkedIn is a phenomenal platform which can be used to significantly improve the sales effort of the professional salesperson. However it must be utilized correctly!!
The Following Courses will be Covered in this ONSITE Session:
GETTING TO KNOW THE BASICS OF LINKEDIN AND HOW TO PUT IT WORK FOR YOUR SALES EFFORT
Salespeople will learn the basics of LinkedIn from custom url acquisition to proper messaging, content creation and updates, professional photos; effective headlines, history and summary creation will set the sales professionals profile apart from the competition and establish credibility in the eyes of their prospects.
USING LINKEDIN FOR WARM INTRODUCTIONS, KEEP IN TOUCH AND EXPANDING YOUR NETWORK
LinkedIn is a fabulous platform for developing those warm introductions with the right prospects; using LinkedIn recommendations, endorsements and current connections and groups will enable the professional salesperson to advance their prospecting efforts and sales cycles in the best way possible.
DEVELOPING YOUR LINKEDIN STRATEGY OF COMMUNICATIONS, TOUCHPOINTS AND FOLLOW UP
Using the greatest communication platform in the world is one thing -- using it effectively to communicate in the best possible way with your prospects, customers and connections is another. There are several non-intuitive ways to carry out these communications with inmail, connection requests and even endorsements to have the greatest impact. The best ways to send connection requests, what to say in them and how to follow up will all be covered. The sales professional will emerge from this series of courses with a fully optimized and automated way to manage the process of professional network development with LinkedIn.
"There was a guy who told me never to call back. I did anyway but used the techniques from the Score Selling™ course, with no fluff at all and I got an invitation to meet."
Tripp Swift, Benise-Dowling National Painting
"Having a call approach that enables me to counter objections concisely and quickly allows me to talk more naturally and confidently from the beginning of a call. The confidence of knowing what to say gives me the edge to be more aggressive in my sales. Would I recommend the training to others? YES, this training allows the novice salesperson to over- come their fears of "selling". I have 20 years of experience but sales calls always intimidated me. The training allowed me to minimize that anxiety and approach my sales days with greater confidence."
Brian Dooley, Account Manager, Szabo Associates, Inc