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How to Deliver An Exciting Sales Message In Less than 30 Seconds and Get Them Asking You Questions Right Away

How to Deliver An Exciting Sales Message In Less than 30 Seconds and Get Them Asking You Questions Right Away


The Elevator Message is a brief 30 second commercial for your solution delivered in-person which causes the prospect to ask "Can you do that for me?"  This term comes from the main situation where its used; finding out youre in an elevator with the CEO or key contact from a prospects company.  He is going to be getting off at some floor within a few moments; if you want him to remember you; you've got to have something to say which creates an impact.  That situation typifies many that salespeople are often faced with. An opportunity--large or small--presents itself and you need to capitalize on it inside of just a few moments. This happens often enough though surprisingly very few salespeople are prepared to deal with it.

In this course 
You will develop a compelling elevator message which, once crafted, you can use this message in dozens of other situations from presentations and letters to prospecting phone calls.

Reading: Messaging!
Chapter 7-8
Exercises
Asset. The Hook
Asset. The Reference
Asset. The Body
Asset. The Metric
Asset. Elevator Message Final
Duration
90 minutes