How to Deliver An Exciting Sales Message In Less than 30 Seconds and Get Them Asking You Questions Right Away
The Elevator Message is a brief 30 second commercial for your solution delivered in-person which causes the prospect to ask "Can you do that for me?" This term comes from the main situation where its used; finding out youre in an elevator with the CEO or key contact from a prospects company. He is going to be getting off at some floor within a few moments; if you want him to remember you; you've got to have something to say which creates an impact. That situation typifies many that salespeople are often faced with. An opportunity--large or small--presents itself and you need to capitalize on it inside of just a few moments. This happens often enough though surprisingly very few salespeople are prepared to deal with it.
In this course
You will develop a compelling elevator message which, once crafted, you can use this message in dozens of other situations from presentations and letters to prospecting phone calls.