The Right Way to Beat the Ever-Living Daylights out of Your Competitor and Have Fun Doing It
The CLIENT Need category is all about the manner in which the customer will rationalize his decision. Salespeople need to bring objectivity and visibility to the WAY the prospect will make his decision. The prospect can have a problem and still not have a need for your solution. Once you have done this successfully, you can engage in fabulously effective counter-messaging to outmaneuver and defeat your competitor.
In this course
You will expose your solution as being the only one to fully satisfy the most important requirements within your customer's initiative.