Selling is not an easy profession; it's a difficult one.  A very difficult one, loaded with obstacles and challenges which stand in the way of getting the deal done or enough deals done, to make it worth your while to keep on going with it as a career.  While not everyone who enters the sales profession will get to experience success, everyone who enters the sales profession will at one point in time certainly get to experience the heartache of sales. How do we deal with it effectively?